Flower of the week: You, me and Eremuri

Eremurus flower delivered by Freddie's Flowers

To all those who love to have fresh flowers delivered, I can almost guarantee that you’ve never welcomed Eremurus to your doorstep.

Maybe it is in your flower beds… Or maybe I’m wildly underestimating your flowerful prowess and you’ve encountered Eremurus multiple times!

Or… Maybe you’ve never heard of it at all. If so, it’s a new flower to our Freddie’s flower boxes and I’m absolutely delighted to unveil it to you.

These magnificent flowers are possibly more relatable when referred to as ‘narrow-leaved foxtail lilies’. Eremuri (yes, that’s the plural and a real mouthful too) are something of a spectacle.

The whole arrangement that Freddie's Flowers are delivering this week
A look at the whole lot. Think it’s easy to spot the eremuri! 

Breaking it down, the name makes sense: ‘Eremos’, Greek for ‘solitary’, is a clear reflection of the desolate setting these isolated flowers originate from. Eremuri are native to the Pamir Mountain ranges in Central Asia; a bare and barren landscape with little shade from the glaring sun. They have also mastered the art of flourishing despite some serious poor soil quality. Nothing better than a flower with a bit of chutzpah!

The Greek suffix ‘-urus’ means tail. Hence the ‘foxtail lily’ association. When the flowers start to open there is an undeniable correlation with the appearance of the bottle brush tail of Fantastic Mr. Fox.

The flowers of these long-limbed stems come in abundance, climbing from bottom to top like a spiral staircase up towards the sun. When the flowers burst open, ranging from bright white to a fiery deep orange, you can see why Eremurus is also called the ‘desert candle’.  

Freddie holding stems of eremuri
Me and my new friends eremuri

Thanks to their origins, Eremuri love basking in the sunshine. So, with sunflowers beside them in the box, there’ll be no shortage of sunlight in your household.

Bupleurum benefits

When you get fresh flowers delivered, you get fresh facts too. I put bupleurum in the box this week primarily for its aesthetics but I’ve got some seriously hot tips for you about this understated pinhead flower. Here’s a list of big health benefits – according Chinese medicine – that this little guy is to thank for:

  1. Liver detox – with summer comes rooftop bars, sundowners and ‘let’s get another round, it’s not that late. The sun hasn’t even gone down yet’. Bad news for the liver. Let a healthy dose of Bupleurum be the bringer of a balanced liver. Sadly it can’t be proved to eradicate hangovers.
  2. Helps increase blood flow throughout the body – We can never have enough of that!
  3. Relieves epilepsy – Bupleurum, in conjunction with other herbs, is newly being used in Chinese medicine as a formula to assist Epilepsy sufferers combat their episodes!
  4. Antidepressant for menopause and PMS – Flowers are a great mood lifter. The sight and interaction with flowers is being more commonly recognised as beneficial towards relieving depression so it makes sense that a good dosage of Bupleurum should do the same.

So bupleurum isn’t just a pretty face – though please don’t ingest the flowers we send you!


Burpleurum used in our Freddie's Flowers box this week
Some bouncy and bountiful heads of bupleurum

The symbolic Sunflower?

I am sunflower obsessed, I just adore them and what they stand for. The only reason they haven’t taken ‘Flower of the Week’ position is because eremuri are newbies to the Freddie’s Flowers delivery game.

Everyone knows what a sunflower looks like; we’ve probably all been made to grow one at school desperate to be awarded ‘The Tallest Sunflower’ award. Vincent Van Gogh’s ‘Sunflowers’ painting has world-wide recognition; and it is commonly (and wrongly, may I add) accepted that the bountiful heads of the sunflower plant always point towards the sun in keeping with Greek Mythology.

Van Gogh's 'Sunflowers' Painting
Vincent van Gogh, 1853 – 1890
Oil on canvas, 92.1 x 73 cm
Bought, Courtauld Fund, 1924


With their big black round centres, surrounded by the purest yellow I can think of in nature, they’re certainly both eye-catching and memorable for a reason. It’s easy to ascribe meaning to colour and hence the sunflower – a celebration of yellow – is often seen to resemble happiness, warmth and loyalty.

Unlike so many other etymologies in the horticultural world, the ‘Helianthus’ Sunflower is straight-forward: ‘Helios’ meaning ‘sun’ and ‘-anthos’ flower.

Sunflowers in the Freddie's Flowers box this week
A blooming bright sunflower in this week’s arrangement

So, let’s keep it simple; let’s let the sunflower be basqued in appreciation. Not necessarily for being yellow, but for its not so humble title of being the flower of the Sun.

Tying it all together with Phlox

When you’ve got flowers that resemble the sun, candles and bupleurum which remind me of clusters of stars, it makes sense to add the star shaped and ‘flame’ named Phlox into the mix. What you get is a real celebration of all things lightness and brightness. The Phlox lifts the arrangement by bringing a pop of pink and purple to the otherwise yellow and green.


Phlox in the Freddie's Flowers box this week
The purple pop of phlox


When styling your arrangement, make the most of the varying shapes and sizes of all the stems. See how I arrange them here. Play around and accentuate the burst of life, colour and texture that these flowers will bring to your front room, living room, bedroom or whatever room you like to display your Freddie’s Flowers!

Whilst sunflowers, phlox and bupleurum are individually commanding enough, they’re going to be beaten to the top by the ascending eremuri this week.


Customer photo of Freddie's Flowers
The bunch that packs a punch. Those eremuri really are tall eh? Credit @bumbleboxuk

Fresh flowers delivered

‘I don’t know what it is about getting fresh flowers delivered but I get so excited’ – these are the words of one of my lovely customers. I know just how she feels. Whenever I have something delivered, it’s like getting a present (even if I’ve paid for it!). Like all things delivered, retrieving your box of Freddie’s from the doorstep invites the same feeling of delight.

But it gets better. I think of our delivery as a fresh flower DIY kit – we give you all the tools and pieces; gloriously fresh flowers, flower food, a menu of what’s in the box, instructions on arranging and what vase to use. And from there it’s simple. Complicated flower arranging course needed? Nope. Just the joy of taking a few minutes out of your week to assemble a flowering masterpiece that bring sunshine and nature into your home. Now that’s a pastime.


Fresh flowers delivered with instructions to match
Fresh flowers delivered with instructions to match

Call me biased but I reckon there’s little better than getting fresh flowers delivered. If you agree or want to feel the same feeling of delight then check out our website and give us a go for just £24 a pop!

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