‘I now look forward to Wednesdays!’ – and 9 more reasons to love weekly flower deliveries

Blogger Rebecca Sterling has become a bit of a fan of the idea of having weekly flower deliveries all for herself…

Rebecca Sterling of the lovely Roses and Rolltops blog has become a bit of a fan of the Freddie’s Flowers idea of having weekly flower deliveries all for herself.

In fact, she’s bursting to tell everyone about all the different reasons why she loves them so much, so we thought we’d better let her. Do any of these chime with you?…


By Rebecca Sterling


I’ve always been a big lover of having fresh flowers in the house. They make it pretty, brighten your mood, are an easy way to update your decor and bring some of the outside and seasons in.

Normally I’d get my blooms via a cheap bunch from the supermarket, homegrown pretties we’ve cut from our garden or allotment or occasionally a trip to Columbia Road Flower Market. However, recently I’ve discovered a new gem of a source to get my floral fix: Freddie’s weekly flower deliveries, direct to my door!

I’d love to share a few reasons why I’m now a convert (and addicted) to my Wednesday boxes…


1. You get out of your flower rut

Do you get stuck in a flower rut? Normally I’d just stick to the same old flowers that you can buy en masse and cheaply. Sunflowers, peonies when in season or roses from the supermarket. I’d buy just one variety and it didn’t feel special. Even if you go to a market, which are few and far between, I’d still just buy one bunch of the same type of flowers. In a box of Freddie’s Flowers though you’ll find about three or four types of flowers each week, often completely unexpected ones, and all hand-picked to coordinate together.


2. You get flowers you can’t find anywhere else

This week’s selection had astrantia (which I had in my wedding bouquet). You definitely won’t find that in your local Waitrose. One week pretty larkspur, another Teddybear sunflowers with fluffy frilly heads, another Ornithogalum Saundersaie – dome shaped almost allium looking heads that opened into lots of white small flowers. It’s an education as well as feeling special and unique that you wouldn’t be able to source easily elsewhere.

sunflowers rebecca


3. It reflects the changing seasons

The flowers are seasonal so will be picked according to what’s available. No two weeks are ever the same which I love so you’ll never get bored. It also means that it brings a different feel into your house with the changing colour palette.


box surprise

4. You get brilliant arrangement tips

Normally I’d just shove a bunch of flowers into a jug and they’d look alright but a bit of a mess. However, every box of Freddie’s Flowers comes with arrangement tips and by following them I feel like a proper florist. It’s taught me about spreading out the different heights and splitting up different flowers within the display which creates a vase that looks professional and expensive. The arrangement really does make a difference.


5. You can have lots of arrangements around the house

If you don’t feel like having one big bunch of flowers, you’ve got the option to split them and create smaller displays to make them go further and spread around the house.

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6. They usually last and last…

….meaning they’re great quality. By delivering them without being in water, you’d think that they wouldn’t last for all that long. But the minute you trim them, pop them into water with the flower food given, they perk straight up and then still look fabulous for ages – sometimes for over two weeks.. By receiving the next bunch whilst your first still looks pretty, you can mix and match them together or just have a whole house full of flowers!


7. The packaging makes me smile

…and it’s all so beautifully wrapped.



8. I reckon it’s great value

You can easily put a pause on deliveries if you’re away or want a break. You can also earn free bunches by sharing the love and recommending to friends.


9. It’s a great story

It’s such an inspired fun idea and I love supporting small new businesses with a story behind them. Freddie’s surname is Garland believe it or not and his parents are florists. He used to deliver for Abel & Cole but then decided he could do a similar thing for flowers so he and his brother got up at 3am to visit the Covent Garden Flower Market and started putting boxes together. He loves flowers, clearly, and now we all get to enjoy his creations every week! [This is indeed true – read Freddie’s story here…]

small arrangement


10. I look forward to Wednesdays!

I now look forward to Wednesdays, our local delivery day, because it’s my ‘Freddie’s Day’! I mean, there’s no better post than fresh flowers. And it’s so fun not knowing what you’re going to get. Sometimes you’ll get an extra little surprise in the box – like these dipped oak leaves this week (above). Lovely – and roll on next Wednesday!




The original version of this post appeared on Rebecca’s Roses and Rolltops blog here – and it was so nice about us that we just had to ask her if we could put it here as well.

Rebecca also wrote a piece for us giving 6 tips for using flowers in the home.


Fancy following in Rebecca’s footsteps? Make your home naturally lovely all year round by signing up for a delivery box for just £24 a pop. 


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