All hail Instagram!
The Gram (as it’s known… according to the younger people in the office) has the awesome power of being able to transport you all over the world in a matter of minutes. One minute you’re in a sunflower field in Cornwall, next you’re staring at a cactus in the heart of the Namibian desert.
Insty pulls together a growing community of florists and flower lovers and puts more people under the floral spell every day. There are literally thousands of mind-blowing flower accounts out there. I could spend all day scrolling saying ‘ooooo and ahhhh’. And sometimes I do…
Though your Instagram is often overwhelmed with selfies and #tbt postings, it is, without doubt, an amazing source of inspiration and offers a special peek into the world of some very creative individuals. With this in mind, I thought it only fitting to indulge in one of Instagram’s most beautiful niches, that of the bloom-obsessed, flower arrangement creating, floral-foraging community. From professional florists prepping weddings, to expressive artists making us see flowers in entirely new ways.
So let’s have a look at some of my faves. Each account is wonderfully unique and I really can’t help but get that pang of #inspo when I look at what amazingness they have conjured up.
Inspired by the great gardeners in her family, Jo’s connection to growing began at an early age, and has never left her. She trained in the classic techniques of floristry, honing her craft and developing her skill, before bursting onto the floral design scene in 2011. Her horticultural prowess and synchronicity with nature means she is one of the most innovative designers in her field today.
There is a real sense of the shabby aristocratic in Jo’s designs and I just can’t get enough of her glorious creations.
Poppy’s photography is all taken in natural light, mostly early morning, her favourite time of day apparently. Often using light to draw the viewer into the realm of darkness where she finds great beauty and mystery. Through her images, she records a brief personal moment in time. Whether she brings elements indoors, shoot on site or with a model, she’s guided by instinct and whatever she finds in nature that moves her that day. Her props are often small, subtle and seasonal. She includes only what is most essential in conveying her contemplative mood.
Janne Ford studied textiles at uni and has a real eye for creating a perfect picture. Walking her dog each day in the woods and on her local common really keeps her in tune with the day-to-day changes in nature and light as the seasons evolve. Creating and photographing a still life, using what is available naturally or foraged locally just for the sheer joy of creating is one of her favourite things to do.
Dot and the Dandelion, created by Flicky, is a florist focused on designing distinctive and elegant flowers. Influenced by the rural countryside of her childhood, Flicky creates colourful and natural designs with the best selection of wholesalers and foraged, found materials. Flicky studied photography and transitioned from photographing nature to working physically with it.
Her wonderful floral creations really are one of a kind. Her arrangements remind me of a modern day, trendy Elizabeth Bennet (if she was a florist of course). They perfectly capture the English country-side don’t you think?
My top accounts!
So there you have it. My top four flower accounts I am totally digging at the moment. I love how a photo of flowers can transport you into a world of inspiration. Down the rabbit hole to endless ideas and thoughts. Each picture has a story behind it and I love making up my own stories behind each one.