Chelsea in Bloom
If you managed to get past all the Instagram influencers who seem to swarm the area of Chelsea more than usual this time of year, you would have got a glimpse of the latest Chelsea in Bloom installations. And this year, the florists have gone all out!
Over 90 shops, restaurants, hotels (and even one dental practice) up and down Sloane Street, Duke of York Square, Pavilion road and the Kings Road jazzed up their shop fronts and windows this week to be crowned the winner of the Cadogen Chelsea in Bloom festival. Even the local rickshaws were dressed up.
The theme this year was ‘Under the Sea’ which transformed Chelsea to Chel-SEA! Highlighting the importance of conserving and protecting the fascinating underwater world that is the sea, and all living things that call it home.
Once you get past the shoals of people taking selfies in front of the displays then watch out for floral octopus tentacles, allium, sea anemones and sea horses made from hydrangeas.
So why the under the water theme this year?
They have partnered with charity Plastic Oceans UK, whose aim is to stop plastic pollution reaching the oceans within a generation. WHAT A GREAT CAUSE! With our boxes being nearly completely plastic-free I could walk around with a clear conscience. However, with single-use plastic being such a horrific problem I thought it was the best theme to raise awareness and money that Chelsea in Bloom has ever done!
Amazing London florists and flower companies from all over team up with the Chelsea shops and get their creative on! And they really don’t do it half-heartedly either!
Here are a few of my faves:
Free people – Free people’s design by Worm London hit the nail on the head with this beautifully understated yet effective design of a washed up seascape. They used fishermen’s nets and an exposed floral coral reef vibe. Earthy pinks and browns with a lot of reeds and blooms. Although it was simply beautiful it was meant to represent the dying reefs all over the world.
The Marshall Wace – Their installation for this year’s Chelsea In Bloom is a collaboration with ‘Surfers Against Sewage’. They highlighted the damage of single-use plastic and other waste materials are doing to our oceans and marine wildlife. The installation includes rubbish collected from “The Big Beach Clean”; an annual event organised by ‘Surfers Against Sewage’. The sea has been made with fresh hydrangeas, gypsophila and limonium. Personally, I thought this was the best! It hit home on how we really need to clean up our single-use plastic act!
Club Monaco – This was a hybrid, mixed-media installation combining sculpture, painting and floristry. Fabric covered rock formations in warm pinks, coral and light sand was used inside and outside of the windows. Large commissioned paintings sat in each of the windows providing the backdrop; an abstract oceanic landscape of pinkish hues. Clusters of freshly cut florals and plants create coral-like arrangements across the seabed rockery.
Hackett- Their display this year was following the inspiration of twenty thousand leagues under the sea, with the Hackett window featuring a full giant octopus with large tentacles sprawling through the sea windows inside and outside of the building, featuring a yellow submarine and deep-sea divers. Alongside fish, starfish and all other deep-sea creatures and plants, visitors also had the opportunity to have their picture taken amongst the scheme and become part of the scene themselves, wrapped in the tentacle of the octopus. Fun and actually kind of scary!
It’s really worth the trip!
There were so many each one better than the last. If you’ve never been to Chelsea in Bloom I suggest you whack it in your diary for next year because it really is incredible. Seeing how innovative florist can get with their flowers blows your mind and also with this years theme being such a hot and serious topic at the moment! Stop that single-use plastic people!
If you’d like to turn your home into the best flowery spot, why not sign up and have some Freddie’s Flowers delivered to your place? It’s only £24 a pop and I think you’ll be quite delighted.