What really goes on behind the scenes at Freddie’s Flowers…

o what really goes on behind the scenes here at my Freddie’s Flowers HQ? There’s always a hustle and bustle in the Freddie’s Flowers office.

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So what really goes on behind the scenes here at my Freddie’s Flowers HQ? There’s always a hustle and bustle in the Freddie’s Flowers office. Whether it’s the sound of the phones going off or all the office dogs running around in total madness, there’s never a silent moment. I thought it was about time I shared with you what really goes on behind the scenes…

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Flower fights

Starting off the week with the Monday morning fight over who gets to arrange the boxes of flowers delivered to be displayed around the office. All the customer service team huddle around the boxes shouting orders ”Maddie, get the scissors. Dan, where’s the flower food! Alice, you haven’t followed the leaflet!” It’s nice to see that even though they are talking about flowers all day they still love the concept of the company and love what we sell. And with all the hustle and bustle that brings we start the week as we mean to go on.

Bacon rush

Now, this is equal to the end of the week fight, the Friday morning bacon rush. The bacon gets delivered on a Monday and one person each week is put in charge to be the ‘keeper of the bacon’. This usually consists of one of us standing watch over the fridge so no one takes any sneaky slices of bacon. No one is to touch the bacon until we can all enjoy it on a Friday morning. Munching on our bacon sandwiches over a cup of tea and a chat we are then all ready to start the working day.

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Va-Va Bloom

There is no time for a sit-down cuppa for the Events Team however, they are all go-go-go! Creating the beautiful displays you see around about London in our bikes or pop-ups. They whip together the most beautiful baskets of flowers all week long, this is usually done with Bruce Springsteen blaring and a lot of laughter. But my gosh, do these guys know their flowers. Then off they go in the vans all over England to spread the word of what we do. You may have seen them around? Next time do come and see hello. They are a really friendly bunch!

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For the Gram

Behind every Instagram post is a story of hard labour that doesn’t always go to plan. They do always say ‘a picture says a thousand words’ and those words can sometimes be words of joy and sometimes words that shouldn’t be repeated. We recently went to Hampstead to shoot some images of my flowers for the Gram. What you don’t see in the snap (see below) is two people squatting just below the shot in case the wind blows the vase off the ledge into the pond (it happened many times) and all the time getting honked and snapped at by the aggressive swans circling them like Great White sharks.

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All our lovely images are taken by our world famous photographer, Harry. He used to work in our Customer Service team but found out he was rather good at taking pictures of flowers. So, boom! One day we suddenly found ourselves with a flower photographer. And what a great job he does.

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And that’s just a snippet of a few things that happen around and about the office during the week. Oh, and I haven’t even mentioned the dogs!

At the top of the hound hierarchy is my French Bulldog Claude. She’s Queen Bee of the Freddie’s Flowers HQ and is usually seen barking orders at most people here. Especially me. Then we have Malt, Betty, Solo, Yoko and Toby. So if you hear any loud barks in the background of your phone call it’s the dogs, not because we’re barking mad.

I hope you’ve enjoyed being a fly on the wall in my HQ, there will be lots more behind the scene snippets to come.

Love flowers? So do we! Make your home naturally lovely all year round by signing up for a delivery box for just £24 a pop here.

 

 

 

 

Why flowers are not just for Valentines Day!

Have a read to see why flowers aren’t just for Valentines day. That way every day is Valentine’s day!

 

Why is giving flowers considered romantic?

Over the course of history, especially throughout the eighteenth and nineteenth centuries, there was a huge fad known as ‘floriography’, which officially solidified the start of floral wooing. Victorians used bouquets to deliver a message to their love interests to let them know they fancied them.

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Shocking Victorians!

Victorians established the enduring link between romance and flowers (especially red roses) as we think of it today. The Victorians were obsessed with the language of flowers, or floriography, developing distinct meanings for every shade of flower imaginable and using this language to send flowers to friends, lovers, and more. Think of it as the Victorian version of emojis. Professing feelings publicly was not considered acceptable at the time, so the language of flowers and the gifting of a red rose was a subtle way to express affection in this rather restricted era. How scandalous those Victorians were!

Have a look to see what some of the flowers meant:

Red rose                     romantic love

Narcissus                   unrequited love

Pansy                          you occupy my thoughts

Periwinkle                   fond memories

Ranunculus                 you are rich in attractions

Violet                           faithfulness

Lily                               purity

Thrift                            sympathy

Daisy                           innocence

Tulips                          I declare war against you!

Blimey, poor people that got tulips. Don’t take it this personally when I send you tulips. I just like them. I don’t want to declare war on you. I don’t think Freddie’s Flowers would do very well back in the Victorian era if people took each flower in my box this literally. I would be sending a lot of mixed messages!

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Getting with the floral times!

But in recent times flowers have moved away from just a romantic gesture. People are realising that rather than waiting for someone to send you flowers one must take control of the reins and realise we’re in 2019 and no one has to wait for anyone to do anything anymore. Secret courting flowers are a thing of the past. ‘Tis the era of having your own flowers. Which is why my deliveries are such a lovely weekly gift to yourself.

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Gosh, flowers really are good for your soul!

I want you to enjoy getting flowers weekly, because looking at a bunch of flowers you can’t help but feel anything but happiness. The fifteen minutes it takes for you to arrange your flowers is relaxing, it will take you to your happy place and relieve stress. Goodbye life anxiety (for 15-20 minutes). It is the perfect way to just switch off and concentrate on something solely for you.

It is scientifically proven that flowers actually do make you happy (whether you like it or not), looking at pretty flowers triggers your happy chemicals in your brain like serotonin for example. You automatically feel a sense of pride and excitement that releases serotonin. It is actually probably best for you to sign up straight away if you haven’t already for the happy endorphins we guarantee with each delivery.

Flowers give us a connection to nature too. Something to disconnect us from our fast past hectic lives. Bringing the outdoors in is what 2019 is all about, especially until it’s warm enough to actually go outside.

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Colour really does make a difference.

And the colour of them… let’s talk about what the colour does for us!

Chromotherapy is a theory invented by Edwin Dwight Babbitt that connects colours with a sense of feeling. There are seven colours that we connect with when we look at them.

Red – makes us feel grounded and instinct of survival

Orange – brings out emotions, creativity and sexuality.

Yellow – a sense of power, a sense of self and confidence

Green – unconditional love, sense of responsibility

Blue – Physical  and spiritual communication

Indigo – intuition, forgiveness, compassion and understanding

Violet – connection with universal energies, transmission of ideas and information.

So you might have noticed last week when I sent out the lovely yellow arrangement (lilies, Good Time roses, forsythia, waxflower and Solidago) you were feeling particularly empowered and self-confident.

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Surround yourself with floral fabulousness

So there you have it, flowers are not just for Valentine’s day no more than a puppy is not just for Christmas. Flowers increase nothing but positivity in your life and it is simply imperative that everyone must constantly surround themselves with them at all times. Think of the serotonin levels!

Love flowers? So do we! Make your home naturally lovely all year round by signing up for a delivery box for just £24 a pop here.

Top florists throughout history!

With my boxes, you are all flower arrangers. I give you the flowers and you get to create and bring out your inner florist. But was there ever a time when floristry wasn’t the in thing?

With my boxes, you are all flower arrangers. I give you the flowers and you get to create and bring out your inner florist. But was there ever a time when floristry wasn’t the in thing? The answer is no. From the beginning, humans have been hunter and flower gatherers. We just can’t help it, we’ve always had a thing for flora and fauna.

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Flowers fit for a queen

The first recorded plant hunter was Queen Hatshepsut, an Egyptian pharaoh who reigned for over 20 years in the fifteenth century BC. Her reign was peaceful and prosperous, prompting a cultural renaissance that gave rise to celebrate paintings, sculptures and temples. It is thanks to these that we know of Queen Hatshepsut’s plant gathering exploits.

In the middle temple of her palace in Luxor’s Valley of Kings, are reliefs showing an expedition of five ships sent by the Queen to the land of Punt to gather exotic goods.

Earliest known flower arranging dates back to ancient Egypt to 2,500 BCE.  Egyptians were the first to cut and place flowers in a vase to decorate and add colour to their surroundings.

Egyptians were known as the first florists by trade and commissioned to place very high stylized arrangements around burials, processions, and table decorations. These florists would carefully select flowers that had a symbolic meaning with emphasis on religion.  A big seller was the garland of flowers worn by loved ones and left at the tombs.

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Reliefs showing an expedition of five ships sent by the Queen Hatshepsut

Greek & Roman

The Greeks and the Romans used flowers while incorporating herbs and olive branches with their floral design. Romans’ prefered flower was the rose, using them for dressing tables during many meals due to its overwhelming fragrance, which was known as the “Hour of Rose.”

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Europe

Floral arranging finally reaches Europe by 476 AD.  Big arrangements were popular in churches and monasteries where flowers were used for food (to eat) as well as decoration. An essential part of arranging was with herbs, which was used as a spiritual symbol in arranging.

Italy was the first in Europe to incorporate flowers in paintings, specifically in vases, thus creating a need for floral design. Adorning your balcony with different colours and petals in baskets was an inviting sign to your home.

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Moving onto my fave florist and explorer of all time:

Marianne North

Even by the standards of fearless, globe-trotting Victorians, the flower painter and tireless traveller, Marianne North was an extraordinary woman.

In an age before air travel and motor transport, she crisscrossed the globe, living and painting in Jamaica, Canada, the United States, Brazil, Tenerife, Japan, Ceylon, India, Borneo, Java, Australia, New Zealand, South Africa, the Seychelles and Chile – all in the space of a decade and a half and on her own.

Wherever she went, and whatever the obstacles in her way (cliffs, swamps, jungle), she carried on painting her astonishing, botanically accurate, vividly coloured oil paintings of the exotic plant life she found. And virtually all of her flower paintings – some 833 – can be seen together in the Marianne North Gallery at Kew Gardens.

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Marianne North painting in the jungle

 

Centuries and centuries have passed, but one thing remains, flower arranging is a timeless art and will continue to be important in centuries to come. If you fancy becoming a florist, why not give my boxes a go?

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Get fresher than fresh flowers delivered to your door for £24 a pop!